About
This project is a collaboration between Chanel and Planned Parenthood in a campaign around the topic of reproductive health rights. Both of these entities have the same shared value as providing resources for women. With Chanel’s charity foundation of supporting gender equality and the advancement of women and Planned Parenthood’s healthcare for women, I create the shared message of reproductive rights for women.
Learning Outcomes
This project helped me to learn more about utilizing several forms of visual language as well as managing different types of typography.
This project is a collaboration between Chanel and Planned Parenthood in a campaign around the topic of reproductive health rights. Both of these entities have the same shared value as providing resources for women. With Chanel’s charity foundation of supporting gender equality and the advancement of women and Planned Parenthood’s healthcare for women, I create the shared message of reproductive rights for women.
Learning Outcomes
This project helped me to learn more about utilizing several forms of visual language as well as managing different types of typography.
Mural
Utilizing the same visual language and messaging used throughout the posters to create a mural.
Utilizing the same visual language and messaging used throughout the posters to create a mural.
Website
Acess information of reproductive health issues around the world as well as read the personal stories of different women.
Acess information of reproductive health issues around the world as well as read the personal stories of different women.
Color Palette
#f5a2c1 is the only color used throughout this campaign. Pink is often thought of as a weak or demure. However, I wanted to turn this narrative around and use it as a color that symbolizes feminine power.
#f5a2c1 is the only color used throughout this campaign. Pink is often thought of as a weak or demure. However, I wanted to turn this narrative around and use it as a color that symbolizes feminine power.
Visual Language
5 different types of visual language is utilized throughout the different applications of the campaign.
5 different types of visual language is utilized throughout the different applications of the campaign.
