About
This project focused on rebranding GoPro, an action camera company, and creating a new identity.
Learning Outcomes
This project taught me a lot about the importance of secondary language, as well as how it creates a brand that is recognizable in different applications.
Posters
These posters utilize the secondary language I created and help to showcase the message and identity of gopro, an action driven and sporty brand.
These posters utilize the secondary language I created and help to showcase the message and identity of gopro, an action driven and sporty brand.
Web and Mobile Applications
The website and mobile are both use the new identity. From these you can access purchasing different GoPro products.
The website and mobile are both use the new identity. From these you can access purchasing different GoPro products.
Brainstorming
During the beginning of the brainstorming process 8 keywords were chosen that represented the GoPro brand, then those words were translated into sketches that were ultimately refined to the final logo.
During the beginning of the brainstorming process 8 keywords were chosen that represented the GoPro brand, then those words were translated into sketches that were ultimately refined to the final logo.
Design System Book
A design system was also implemented to show how the logo can be used, as well as whast graphics and colors can be applied through various applications.
A design system was also implemented to show how the logo can be used, as well as whast graphics and colors can be applied through various applications.
© 2022 Maureen Chang